The timeless white shirt in Turkey’s fashion scene
The white shirt has long been an indicator of high status and quality. Today, this simple and often unacknowledged garment unites people of various occupations, opinions, and backgrounds, proving that underneath their exteriors, they have similarities after all.

By Marzena Romanowska

The classic white shirt has over time gained distinctive value, based on what it means both culturally and to individuals. While it is internationally associated with corporate culture, on the streets of Istanbul, much more than anywhere else in the world, it is a crucial piece of the everyday outfit worn by people of all ages and professions. This local phenomenon is not just a sign of aspiring elegance. For centuries, limitations on dress were a form of social control, and so the über-importance of one’s attire might be difficult to understand for Europeans or Americans. Dress is also the ultimate way of enhancing one’s image, and the white shirt – available in a variety of styles and price ranges – is the perfect tool for the task.

Tailored white shirts have been an undisputed element of European dress codes for centuries. “In the very early days white was a color which signified wealth. It showed that the wearer was rich enough to have people laundering the shirts, which would get dirty very quickly,” says Professor Ben Fletcher from the Department of Fashion at Istanbul Bilgi University. Today, the very same white shirt has become a crucial part of standard office attire. “But clothing is a way to signal to others our social status and the white shirt is still an indicator of someone with high status who takes care with their appearance,” notes Fletcher.

The type of tailored shirt we know today originated from variants of earlier undergarments that have existed since the Middle Ages, and also as part of various traditional Ottoman outfits. “White shirts were a significant social signal in the early days of tailored shirts,” Professor Fletcher says. “By the nineteenth century the shirt became more tailored, and the twentieth century heralded the birth of the ‘office’ shirts that we commonly see today.” Along with the classic white model originally reserved for formal occasions, a variety of colors and patterns have been available to working professionals since the 1950s.

Women eventually adopted men’s shirts, altering stereotypes of feminine materialism and ostentation. The masculine designs of Coco Chanel, considered transgressive and bold in the 1920s and ‘30s, have become unquestioned classics and signs of a successful career – just as they are for men. Popularized by iconic actresses such as Marilyn Monroe and Audrey Hepburn, white shirts symbolized not only the characters they played, but also the actresses’ own social attitudes and relationships, considered unusual for their time.

Of shirts and Turks

Dress was of high importance in local society throughout the Ottoman era. After the conquest of Constantinople in 1453, attire for all social groups was regulated by law. The dress codes, repeatedly modified and developed until the eighteenth century, applied restrictions not only to forms, but also fabrics, colors, and patterns. These regulations ensured that long-established social barriers were meticulously maintained.

In the pre-Industrial Revolution era, when the cost of textiles and manual labor was relatively high, an elegant hand-made outfit was the ultimate marker of status. New fashion trends reflected the behaviors of the elite and were set by the leaders, whose outfits later inspired other segments of society. The first liberties in traditional Ottoman attire, such as alterations of garments, became noticeable in the  eighteenth century. When fashion was industrialized — along with everything else — during the Industrial Revolution new types of textiles were introduced to the country. The cosmopolitan society of  nineteenth-century Istanbul, especially the well-travelled minorities, soon started adopting new European forms as well.

Thoroughly modern

Since the rapid development of mass production, people all around the world have started to seek new ways of enhancing their prestige in the eyes of others. Clothing still serves as the ultimate statement of identity, but the variety of choices cheaply available has lead to some homogoneity. Currently shirts are the third-most widely produced garment in the world. In Turkey, production was small-scale and reserved for the domestic market until the 1980s. Today, there are more than 1,000 shirt-manufacturing plants in the country, some of which produce for international luxury brands such as Italy’s Zegna or Germany’s Hugo Boss.

Minimalistic looks have been well adapted by artists and design houses everywhere. The white shirt is a constant presence in the collections of many renowned Turkish fashion designers. Ece Ege, the creative force behind the brand Dice Kayek, started her professional career with a collection of white shirts that brought her international recognition. Bilsar, which established its position on the market as a shirt manufacturer for other brands, launched its own brand – Bil’s, which specializes in white shirts. Each season the company invites new designers to contribute to its collections. Some of Bil’s most prized pieces have been created by renowned Turkish names — their designers include Hakaan Yıldırım, Ümit Ünal, and Hatice Gökçe.

These designers know that the status of the white shirt is timeless. Throughout history, political movements have adopted colored shirts as their symbols. White, however, has managed to avoid political affiliations and remain a symbol of universal elegance. Whether made-to-measure or ready-to-wear, vintage or new, white shirts emphasize character above all else – they never overshadow the wearer.


Where to find Istanbul’s finest white shirts

Dear Readers,

Our publication witnessed a lot of ups and downs in the last 29 years, but in 2020 we have faced truly unprecedented times.

Despite our best efforts, as of August 2020 we are pressing pause on our overall activity, thanking all of our readers, followers, and partners for their ongoing support and words of encouragement.

We will miss you, just like we miss the city’s uplifting energy that kept us motivated throughout the years.

Stay safe!