Turkey is famed for its carpets, and tourists and locals alike have a strong appreciation for traditional Turkish carpets. What may fall off from a tourist’s radar are the many high-quality modern carpets made in Turkey by local companies. Yıldız Lux is one such store, selling custom-made, modern, high-quality carpets. We talked to its charming, beautiful, and down-to-earth co-owner Eda Anjel (pictured on the left) to learn about the store and Eda’s Istanbul.
Tell us about Yıldız Lux. What sets it apart?
Yıldız Lux is a family-owned company that was founded in 1985 by my father. Now, my sister Ece Fıratlı and I own and manage it together. We are a very customer-based firm, and that’s why almost all of our carpets are one-of-a-kind. We use 100% New Zealand wool of the highest quality and 100% natural silk thread.
And for those who don’t necessarily know much about carpets, what difference does it make to use wool and natural materials?
Consumers are much more educated now than they were in the past. They not only look at the aesthetics but also at the quality and standards of the carpet. Their preferences are towards natural materials, and we use all natural materials, we never use synthetic . Other than wool, we use silk and viscose. Using these materials ensures that the carpets are stain resistant and they don’t give you electric shock. The carpets are also anti-bacterial, anti-allergic, and durable.
What kinds of motifs and designs do you use?
It really depends on what the customer wants since all the carpets are custom-made. Many of our carpets do feature revised and modernized versions of Turkish and Ottoman motifs.
Can you tell us more about how custom-made carpets work?
It’s a very personal process, which, at the end, makes the customer very happy, knowing that they have a piece in their home that they took an active part in designing. After all, it’s their tastes, needs, and preferences that the design team bases the designs on. What’s great about custom-made carpets is that they allow customers freedom to choose color, pile height, embroidery, and the material used.
And you also make custom-made carpets for kids’ rooms, right?
Yes, we do. We can create carpets in any shape we want, such as in the shape of a dog, bird, or fairy. Also, all carpets used in kids' rooms are health certified by doctors.
What kind of techniques do you use?
We use the hand-tufted technique, which my dad brought to Turkey for the first time. We can refer to this technique as the modern hand-weaving technique of European carpets that utilize machines in the weaving process. The technique allows quality control on a millimeter basis, and that’s why it’s a great technique.
What kind of customers do you have? Foreign? Local? Households? Corporations?
We have a wide variety of customers, mainly locals who want carpets for their homes, but also foreigners, statesmen, government offices, and yacht owners.
You make carpets for yachts?
Yes, we certainly do. In fact, we have a solid yacht-owner customer base because we are among the few carpet stores in Istanbul that make carpets based on the rules and regulations that yacht owners need to follow. For example, the carpets in yachts have to be 100\\\\% wool and nonflammable. In addition to providing such carpets, we create designs based on the customers’ needs, so this makes us very attractive to yacht owners.
And what does the process of making custom-made carpets include?
It’s a very personal process actually. For example, if we were to make a carpet for a house, we often meet with the lady of the house and see what the house has on offer. How much space is there? What kinds of furniture have been used or will be used? Is it a modern or a traditional house? What kinds of curtains are there or will there be? Our aim is to create something unique for each house, something that the customer wants, something that feels personal to them. So we create three design options, and the customer picks the one that feels right.
And all these designs are unique?
Yes. The design team's principle is to create unique designs in each project. Some customers make a specific request that they don’t want their design to be used for any other house, and we respect that. Others don’t have such requests, and in those cases it is possible to base a carpet on a previous design, but it always turns out to be something unique because we still change certain things, like the size or color.
A previous ice skating champion, piano and guitar player, a definite shopaholic, Eda is one sweet lady that lives Istanbul to the fullest. She dances, she sings, she goes to concerts, and she certainly does a lot of shopping. Here is what her Istanbul is like:
What you love most about Istanbul: The chaos. It's good for creativity.
Favorite spot for business dinners: Ulus 29
Favorite venue for dancing: Lucca
Favorite live music venues: Babylon, Nardis, Jolly Joker
Favorite Turkish bands/musicians: Bülent Ortaçgil and Pinhani
Favorite spots for relaxing: Sanda Spa for a well-deserved massage and Uzunya beach
Favorite activity with your daughter: Eating ice-cream at Mini Dondurma and rollerblading in Bebek
Favorite shopping areas: IstinyePark and Midnight Express
Favorite restaurants: Le Fumoir, Ulus 29, Vogue (for sushi), Big Chefs