Aveda haircare, skincare, and beauty products are now available at upscale beauty salons in Istanbul. Aveda was founded in 1978 by a hairdresser who was inspired by Ayurveda, the Indian system of traditional medicine whose name also means longevity.

Today, Aveda sells a range of products, from skincare to haircare, which are all as organic as possible. Not just a marketing ploy, Aveda has a history of producing organic products and being a socially responsible company since its founding. Today a part of the Estée Lauder Companies, they continue to partner with local communities to create innovative and organic products that get results.

As anybody who knows Turkish women can tell you, they love going to the hairdresser, which often results in damaged, processed hair. Aveda products are distributed through top salons, and offer an all-natural solution. Popular products include the Color Conserve Shampoo and Conditioner, which extends the vibrancy of color-treated hair and resists fading; the Hand Relief cream, which soothes dry, chapped hands using hydrating plant emollients, exfoliating fruit acids, and anti-oxidants; and the cooling Foot Relief cream, with lavender and rosemary oils. Available at Erdem Kıramer salons in Istanbul. Aveda Erdem Kıramer; Akmerkez Shopping Mall, Nispetiye Caddesi No.114 Etiler; P: (0212) 282 19 12